Built because I needed it.
Now it's for everyone.

WIB started from a simple frustration: every time I searched for the "best" of anything in India — schools, phones, hospitals, weekend trips — I'd get spammy listicles, paid rankings, or one-sided reviews. So I built the comparison platform I wished existed.

The story

A few years ago I was looking for a school for someone in the family. Then a phone. Then a hospital. Each time I'd open Google and get the same kind of result — a generic "Top 10" article ranked by who paid the SEO agency most, or a forum thread from 2017, or a brand page disguised as a review.

I kept thinking: "Why isn't there one place where I can just compare everything honestly, side by side, with real data, for India?"

So I started building it. WIB is that place. Schools, colleges, hospitals, phones, cars, weekend trips, washing machines, anything you have to choose between — compared transparently, ranked by data, with no paid promotions clouding the results.

It's just me right now. One person, building this with the help of AI tools to scale what would normally take a team of fifteen. That's not a weakness — it's the whole point. AI lets a single Indian builder make something that competes with venture-funded sites, without the venture funding, without the spam, without the conflict of interest.

If WIB ever recommends something to you, it's because the data said so — never because someone wired us money to say so.

What WIB stands for

Four principles that everything we do has to pass through.

⚖️

Independent

No advertiser ranks higher because they pay. Data and reviews drive every list.

🔍

Transparent

Every rating shows where the data came from. No black-box scores.

🌏

Open to all

No paywalls, no premium tier, no signup needed to see comparisons.

🇮🇳

India-first

Indian prices, Indian models, Indian context. Not a US site translated.

Where we are

A snapshot of what's live, what's improving, and what's coming next.

Live
175+ in-depth blog guides — schools, colleges, electronics, cars, hospitals, travel, home appliances, tax-saving, insurance, EVs
Live
1,000+ institutions compared — schools, colleges, hospitals, restaurants across 20 Indian cities
Live
WIB AI — ask any comparison question, get instant India-specific answers (powered by Gemini)
Live
Phone Recommendation Quiz — 3 questions, perfect picks for your budget
Live
Hindi (हिंदी), Tamil (தமிழ்), Telugu (తెలుగు) editions — translated guides for non-English readers
Live
AggregateRating rich snippets — review stars now eligible to appear in Google search results
Live
WIB Decide — 10 AI-powered quizzes (phone, school, insurance, laptop, car, holiday, weekend trip, home loan, study abroad, health checkup) that recommend ONE specific answer
Live
Admissions Command Center — dashboard for parents to track every school/college application + deadlines + status in one place
Now
Finishing South India coverage — added Coimbatore, Kochi, Vizag; adding Madurai, Trichy, Mysore, Mangalore
Now
Weekly newsletter digest — every Friday, 5 hand-picked guides to your inbox
Live Amazon price tracker with email alerts when prices drop
More vernacular editions — Kannada, Malayalam, Bengali
Future
WhatsApp bot — ask comparison questions over chat, get answers instantly
Future
School admission help, hospital appointment booking, college counseling

Get involved

WIB grows when people share what they know. Three easy ways to help:

Suggest an institution Read the guides Submit a review