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What I'm working on now
A live look at what's on my desk right now — what's actively building, what shipped this month, and what's queued next. This is a "now page" in the indie-founder tradition.
Last updated: May 6, 2026Active In progress
- Journalist outreach for the "Beyond the Metros" report pair. Sending pitches from the WEEK1 playbook to Indian business and lifestyle journalists. Targeting first mentions by end of May 2026.
- AdSense re-review. Submitted May 6, expected verdict by ~May 20. If approved, ads start serving automatically. If rejected, iterate on whatever Google flags.
- WIB Score badge outreach. Emailing hospital marketing teams (priority: trust hospitals + tier-3 cities) the free badge tool. Tracking via the
badge_copiedGA event. Realistic target: 30-50 high-authority backlinks over 12 months. - Quarterly data verification. Re-checking each of the 463 hospitals and 605 restaurants against their own websites. Removing closed businesses; updating NABH status changes; refreshing ratings.
- Reader correction queue. Currently 4 in flight; SLA is 5 working days. Mostly typos in addresses and one closed restaurant.
Shipped this month May 2026
- Coverage to 36 cities. Added Dehradun + Raipur (the last 2 major state capitals). All major Indian state capitals are now in WIB.
- Two new research reports. Beyond the Metros: Tier-3 Hospital Access and Regional Cuisine Renaissance: Tier-3 Dining. Plus a synthesis: Metro vs Tier-3 India.
- Open data hub. /data/ launched with 140+ CSV + JSON files, all CC-BY 4.0. Per-city slices, combined files, and a JSON API namespace.
- Two interactive tools. Where Should I Live in India? (6-question quiz) and Compare 2 Indian Cities Side-by-Side, both URL-shareable.
- Compare 2 Hospitals tool at /compare/hospitals/ on the 463-hospital dataset.
- Glossary. 46 plain-English definitions of NABH, sadya, CBSE, biryani vs pulao, etc. at /glossary/.
- Editorial credibility pages. /methodology/ + /team/ + /press-coverage/. All bylined with Person author schema.
- WIB Score embeddable badge at /embed/score/ — three styles, three sizes, one line of HTML for any featured business.
- Site-wide infrastructure. FAQ schema on all 9 reports, Related Cities widget on 62 city pages, Newsletter widget on 26 high-engagement pages, full site audit (zero broken links across 16,552 scanned).
Queued next June 2026 target
- Hindi versions of the glossary, methodology, and Beyond the Metros report. Vernacular long-tail SEO is under-served by Indian comparison sites.
- Lighthouse audit + fixes for homepage and top-trafficked pages. Targeting LCP under 2.5s on 4G.
- 11th research report. Considering "India Healthcare Geography" (which states have the deepest tertiary care?) or "India City Living Index 2026 — Tier-2 Edition." The 10th — Best Indian Cities for Remote Workers 2026 — shipped May 6. Reader votes for the 11th welcome at hello@wibest.in.
- Schools + Colleges open data. Currently the datasets are in Firestore only; exporting them as CSV/JSON like hospitals/restaurants.
- Mobile UX pass. A few city pages still have filter overflow on small phones. Cleanup pass coming.
Recent metrics Validated
- +137% MoM active users in Google Analytics (May 1-28).
- 90 clicks in Google Search Console — first milestone. Building from a low baseline; growth trajectory is what matters now.
- 720+ indexed pages in the sitemap.
- 0 broken internal links across 16,552 scanned in this week's audit.
Where I'm not spending time: raising money, hiring, redesigning, social media posting beyond the weekly newsletter. The bottleneck right now is reach (organic search + press), not features. Building the site faster won't help; getting the existing site discovered will.
About this page. This is a "now page" — a public-facing list of what I'm actively working on, updated monthly. The pattern was popularised by Derek Sivers and adopted by hundreds of indie founders to demonstrate active maintenance without forcing visitors to dig through a blog. If you run a project, you should have one too.