The team behind WIB
WIB is built and maintained by one Indian founder using AI tools to do the work that would normally take a team of fifteen. No staff, no VC funding, no advertiser influence on editorial. Every dataset, every research report, every page is editorial. Here's who's behind it and how decisions get made.
How decisions get made
Every choice on WIB — what to publish, what to rate, what to refuse — runs through the same editorial mind. There's no committee, no advertiser pressure, no algorithm dictating rankings. The trade-off: opinions are concentrated; the upside: editorial coherence is total.
What the founder decides directly
- Which hospitals, restaurants, schools, colleges to add to the dataset
- How to rate them (using the documented methodology)
- Which research reports to publish and which questions they answer
- Editorial position on every comparison ("Bangalore vs Pune for living" — which wins on what)
- What content to refuse (paid placements, sponsored rankings, advertiser-influenced reviews)
- Reader feedback responses and data corrections
What AI tools assist with
- Drafting initial copy for city pages, specialty pages, and report sections (then editorially rewritten)
- Cross-referencing hospital data against public sources during verification
- Generating per-city slices, CSV exports, JSON API endpoints from the underlying database
- Building the comparison tools, quiz logic, and interactive features
- Maintaining schema.org markup and SEO infrastructure
- This is documented as "AI-augmented editorial" — the human makes every editorial call; AI accelerates the mechanical work
The four principles every decision passes through
Independent
No advertiser ranks higher because they pay. Data and editorial review drive every list.
Transparent
Every rating shows where the data came from. Methodology is public. Datasets are open (CC-BY 4.0).
Verified
Every business is manually checked against its own source. Quarterly re-verification cycle. Errors are corrected within 5 working days.
No paid placements
Zero exceptions. Ever. If a business asks to pay, we decline and document the request.
Editorial accountability
Single-founder editorial means a single point of accountability. If a fact on WIB is wrong, there's one inbox to email. If a rating seems off, there's one person who decided. If a report's framing seems biased, there's one author to challenge.
- Corrections SLA: 5 working days from credible error report.
- Reader feedback: Every email to hello@wibest.in is read and responded to personally.
- Disclosure: Affiliate links (Amazon, Flipkart, EarnKaro, Cuelinks) are disclosed at /affiliate-disclosure/ and never influence rankings.
- Right of reply: If a business disputes their listing or rating, they can write in and we'll review (but we don't accept payment to change ratings).
Who else contributes
WIB is solo, but not isolated. The dataset improves through:
- Reader corrections. Every credible reader email that points out a stale fact, a closed restaurant, an expired NABH accreditation — directly improves the next dataset version.
- Hospital and restaurant marketing teams. When a business spots errors in their listing, they email and we update. We also collect badge-install signals to track which businesses actively engage.
- Indian journalists. Reporters who cite WIB data sometimes feed back what they wished was in the dataset — those become the next research priorities.
- Indian developers. Anyone using the open data in apps or research often sends edge cases that surface gaps in our coverage.
Want to contribute?
WIB is a solo project, but the door is open. If you have:
- A correction for a hospital, restaurant, school, or college listing — email hello@wibest.in with the page URL and source for the correction.
- A city, cuisine, or vertical you wish WIB covered — email with rationale and we'll add it to the editorial calendar.
- Research data you've collected on Indian healthcare, dining, or education that we should know about — we'll credit and link properly.
- Press interest — see /press/ for the press kit and /press-coverage/ for current coverage.
Response time: typically within 48 hours. Always.
Why solo + AI is the whole point
Most Indian comparison sites take VC funding, hire 50-person editorial teams, and end up running listicles their advertisers like. The economics force compromise — once you've taken Rs 10 crore from investors, you have to monetise, which usually means paid placements eventually.
WIB's bet is the opposite: keep the team to one person, use AI to multiply that person's output, refuse advertiser money. The result is editorial coherence other comparison sites lose at scale. The trade-off is slower coverage growth. Both are deliberate.
If WIB ever takes funding, hires staff, or accepts paid placements, this page will be updated to disclose it transparently. Until then: one founder, AI-augmented, India.